When you're choosing a dog shampoo, you’re not just picking a fragrance or a pretty label — you're investing in coat health, salon efficiency, and your bottom line. That's why more groomers are reaching for Groom Professional MAX Shampoo — the ultra-concentrated solution designed to deliver maximum results.
Not only does it offer deep cleansing power and a refreshing apple scent, but its impressive dilution rate of up to 50:1 truly sets it apart. But what does a high dilution rate mean, and why should you care? Let’s dive in.
Make the most of your Shampoo with Groom Professional MAX Shampoo
Understanding Dilution Rates: More Than Just Stretching Shampoo
When a dog shampoo has a high dilution rate like 50:1, it means one part shampoo can be mixed with up to fifty parts water — and still perform brilliantly.
Here’s why high-dilution shampoos like Groom Professional MAX are a groomer's best friend:
Cost-Effectiveness: A little goes a long way. One bottle of MAX Shampoo stretches further, reducing your reordering costs significantly.
Customised Cleansing: You can adjust the dilution depending on the dog's coat type and level of dirtiness — lighter dilutions for regular maintenance, stronger ones for heavy-duty deep cleans.
Easier Rinsing: Properly diluted shampoo rinses out faster and cleaner, saving time and water during baths.
Gentler on the Skin: High-quality concentrated formulas are designed to be mild, even when diluted, helping maintain healthy skin and coats without stripping natural oils.
Space-Saving: Fewer bottles needed = more room in your salon for other essentials.




Meet Groom Professional MAX Shampoo: Maximum Power, Maximum Savings
Designed for groomers who demand high performance without compromise, Groom Professional MAX Shampoo combines power, gentleness, and value into one unbeatable formula.
Key Features:
Highly Concentrated: Up to 50:1 dilution – meaning one bottle can make up to 51 litres of shampoo solution!
Deep Cleaning: Perfect for removing dirt, grease, and odours even on the most adventurous pups.
Fresh Apple / Berry Fragrance: Leaves dogs smelling clean and invigorated without overpowering their natural scent.
Professional-Grade Formula: Tested by grooming professionals to ensure top-level results, even during your busiest days.
Suitable for All Breeds: Whether you’re bathing a Labrador, a Maltese, or a muddy farm dog, Groom Professional MAX rises to the challenge.
How to Use Groom Professional MAX Shampoo for Best Results
Dilute according to the needs of the dog — standard dirty coats might use 50:1, while heavily soiled dogs might benefit from a slightly stronger mix like 30:1.
Wet the Coat Thoroughly before applying the diluted shampoo.
Massage Into the Coat to create a rich lather, paying attention to trouble spots like paws, belly, and under the tail.
Rinse Thoroughly — high dilution means quicker, easier rinsing!
Repeat if Needed for extra dirty dogs.
Why Smart Groomers Choose Groom Professional MAX
In the grooming world, time is money — and coat care is reputation. By using Groom Professional MAX Shampoo, you’re making a decision that saves you time, boosts your profit margins, and delivers exceptional coat health and cleanliness.
It’s not just about shampooing a dog. It’s about grooming smarter, with products that work as hard as you do.
Maximise your results. Maximise your savings. Maximise your grooming experience — with Groom Professional MAX Shampoo.