Christies Direct Brand Ambassador 2022 - Can You Cut It?

Christies Direct Brand Ambassador 2022 - Can You Cut It?
Christies Direct Brand Ambassador 2022 - Can You Cut It?
Can you cut it?
We are seeking creative, passionate groomers to follow in the footsteps of Michael Shiels and Kayla Harrison.
We are looking for dog groomers who are loyal Christies Direct customers, love our Groom Professional range and are ready to represent us and our brands across the globe!
In 2021 we had the wonderful Kayla Harrison as a Christies Direct Brand Ambassador. She joined us on the Christies Direct stand at events, filmed videos with us, chatted to our customers on social media and reviewed new products. We have had an incredible year working with Kayla and she will now join Emily Myatt and Michael Shiels in our Christies Direct Brand Ambassador Hall of Fame. BUT with a new year comes a new opening and we are now on the hunt for our 2022 Brand Ambassadors.

Wait -Brand Ambassadors?

Yes, that’s right! While we need someone to work with us as an Elite Brand Ambassador like Kayla and Michael did, we have also created some other Brand Ambassador roles. This means that no matter your area of expertise or experience level there are options for us to work together, to support each other, grow the grooming industry through education, and unite groomers across the globe.

Impress us with your knowledge of products, tools and techniques and the invaluable experience you’ve gained within the grooming industry, and you could seize the chance to be a player in the global grooming industry representing Christies Direct in 2022.

Elite Brand Ambassador

Our Elite Brand Ambassadors will be just that, a squad of one-of-a-kind grooming experts from across the world, who are happy presenting in person, chatting to their following online, competing in the show ring, producing written content, and supporting us in product development. This role involves travel, networking, product review, guest appearances, content creation, product development plus working behind the scenes at ChristiesDirect. This is a 12 month paid position, and we initially hope to select a groomer based in UK or Ireland but welcome applications from those outside of this as we will be expanding this role into other territories.


Christies Direct Creator

Are you a digitally savvy, passionate groomer with a good online following? Then we could work with you! This role involves networking, product reviews, content creation, product development plus working behind the scenes at Christies Direct.


Chief Product Reviewer

If you are passionate about our brands and products but are newer to grooming or maybe don’t have the time needed for our other Brand Ambassador roles, we have a spot for you! Our Chief Product Reviewers are our sounding board for new products and new ideas. You can help shape the grooming industry of tomorrow!


How do I apply?

How do I apply? 

Stage 1
Simply complete the application form sharing your skills, experience, and why you think you can cut it as the 2022 Christies Direct Brand Ambassador. Attach a high-res headshot and a 5-minute introduction video, sharing your favourite Groom Professional product. Our panel of judges will review all the applications and create a shortlist to move on to Stage 2.
apply now
Can you cut it judges
Colin Christie – CEO of Christies Direct.
Colin has been a top player in the animal grooming industry for 30 years. He has not only grown his own company but has also developed and created some of the world’s best-selling petgrooming ranges which have helped his customers’ businesses worldwide to flourish. Colin is looking for a product expert, someone with excellent product knowledge and a passion for Groom Professional.
Matt McCallum–Marketing Manager at Christies Direct.
Matt is the Christies Direct marketing lead, with over 10 years of experience formulating multi-channel marketing initiatives to aid in business growth. He has extensive experience in branding, project management, and campaigns within the Retail and B2B sectors. Matt is looking for a Brand Ambassador who shines in all areas of content creation, and live performance -character and personality are key!
Kayla Harrison –Christies Direct Brand Ambassador 2021.
Kayla has now been grooming for over 10 years. She holds her OCN level 3 in grooming, has studied Pet First Aid and has almost finished her ICMG qualification. In the future, she hopes to complete her Level 4 teaching qualification and use her passion for grooming to inspire up-and-coming groomers in her grooming school. Kayla specialises in poodles and schnauzers but is an expert at handling challenging dogs in the salon. She loves creative grooming, and her two standard poodles regularly model her talents. Kayla and her sister own two busy salons in Berkshire, 2 Left Paws, and she was recently featured on BBC One Pooch Perfect. Along with her well-earned reputation as a top-class groomer, she is also known for preparing and handling long-haired Brairds at Crufts. Kayla will be focused on our applicants’technical skills, creativity, and innovation.
Stage 2
If you are shortlisted – Congratulations! You are one step closer to an incredible year as our Brand Ambassador. Content is key in promoting our products and sharing our message around the world, so we have created a follow-up task to draw out your skills and expertise. Shortlisted applicants must create and submit all of the following.
1.A 20-minute unedited video showcasing your grooming techniques
2.A 500-750 word Blog post with accompanying images.
3.A product recommendation video (no more than 10 minutes long)
4.Instagram stories video and/or Tiktok style video. Content created to be suitable for sharing on Instagram stories/grid and/or Tiktok. Please include a written caption to accompany the video.
5.A Facebook post–Content created to be suitable to share on Facebook. This could be a short video or image and must be accompanied by text. (No more than 500 words)
Please note that all content must be sent to us and not shared on your own social media account.
We want our Brand Ambassador to be able to talk about a range of different coat types so you must cover all the following coat types. One coat type per piece of content.
1.Wire Coat
3.Double Coat
5.Signature Groom –A breed or coat type of your choice.
For example, you might choose to do the following:
1.A 20-minute grooming video on Wire Coat breeds
2.A Blog post on Puppy grooming
3.A Video recommending products for double-coated breeds
4.Instagram/TikTok video and grid post on a breed of your choice
5.A Facebook post on doodle breeds
Stage one applications close on 21st January 2021.
Good luck
terms and conditions
apply now
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