Part of the Groom Professional family, Europe’s leading Dog Shampoo brand; Groom professional Fresh brings the same level of quality and consistency but with a naturally inspired twist! Stripping shampoo back to basics, ‘Fresh’ supplies a range of 100% natural, unique and exotic fragrances. Free from nasty chemicals, these shampoos are as gentle on pets as they are on the planet, and will leave any coat looking and feeling oh-so-fresh!