Nootie Whitening & Brightening Shampoo

Whitening & Brightening

This gentle shampoo removes stains and oil without the use of harsh chemicals that may damage the coat or skin. Gently formulated, this shampoo doesn’t just clean the coat, it also enhances natural pigmentation and promotes a shiny, healthy coat. Much like Nootie’s alternative Jojoba oil shampoo, this is filled with vitamins and ingredients to promote coat health and growth.

Trusted by Veterinarians

Developed to veterinarian standard, Nootie has specialised in dermatology since 2008. These exceptionally gentle and lightly scented shampoos are fantastic coat cleaners while soothing any skin issues your pets might have. The hair and skin-boosting jojoba oil is paired with a sublime sweet pea & vanilla scent that leaves the coat fresh for days.

Free From

Nootie Shampoos aren’t just packed with gentle ingredients, they are also designed to keep harsh chemicals away from your dogs and cats. pH balanced and free from Parabens, SLS, nasty chemicals and dyes; plus, vegan friendly and cruelty-free. Nootie shampoos put pets first and can also be used with topical flea & tick products!

• Restores white coats and brightens colours
• Moisturising and nourishing properties
• Contains Jojoba Oil extract
• Long-lasting fragrance
• Free from parabens, SLS, harsh chemicals & dyes
• pH balanced for dogs & cats
• Cruelty-free & vegan friendly
• Safe to use with topical flea & tick products
• Dilutes 16:1
• Available in 473ml and 3.8 Litre

• Wet coat thoroughly
• Dilute 16:1
• Massage shampoo into the coat
• Allow to remain on the coat for 3-5 minutes
• Rinse well

Purified Water, Sodium Laureth Sulfate, Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Polyquaternium-7 (conditioner), Glycerin (moisturizer), Phenoxyethanol (preservative), Fragrance, Laureth 4, Glycol Distearate, D&C Violet #2, FD&C Blue #1, Jojoba Oil.

Founded by Lonnie and Jennifer Schwimmer in 2008, Nootie was created with a clear vision; to create a pet shampoo that was as good as veterinarian shampoo but had a great smell and was readily available to pet owners. Lead by the question, “Shouldn’t people be able to buy their own everyday dermatology products for pets, with fragrances people love and buy for themselves?”

Since then, the Nootie brand has expanded its range to include supplements, dental care, ear care and medicated dermatology products. Sold globally in over 5000 pet stores and vet clinics, Lonnie and Jennifer continue to develop products for both their own pets and yours to help them feel, smell and look their very best.