Love Mud Dog Lady x Christies Partnership

It’s all happening at Christies HQ.. Not only have we unveiled our sleek new branding, we are delighted to welcome the incredibly talented Caroline Donoghue AKA ‘LoveMudDogLady’ to the Christies team as our Brand Partner! 

We are so excited for Caroline to share her favourite products, top tips and a highly anticipated ‘Love Mud Loves’ section on our website! Caroline's expertise coupled with our award-winning Ecommerce and Customer Care teams are a match made in heaven! You need look no further than Christies for all your pet grooming needs as the UK and Europes leading supplier. 

We have followed Caroline for a while now and we love her content! Caroline felt like the perfect fit for Christies with her quirky tutorials and vast grooming knowledge so we were delighted when she accepted our offer as Brand Partner! 

Watch this space for some floofy and fabulous content coming your way over the next few weeks and months. 

Who is Love Mud Dog Lady?

Caroline Donoghue is an award winning and experienced dog groomer who runs Lovemud dog Grooming. She has 11 years’ experience, and takes pride in offering a unique 121 tailored grooming service from home, which focusses on canine behaviour, welfare & the dogs happiness! Caroline educates new groomers and dog owners via her social media content where she has a 420k strong following (across platforms). 

Last year Caroline also launched “Lovemud Lessons”- online seminars for new dog groomers and owners to help them learn more. Caroline's teaching technique is loved by her audience as she educates people in her unique, engaging & dog (crazy) loving way!

Caroline’s profile has risen with multiple media appearances on BBC News, BBC local radio and ITV’s This Morning when she appeared with Dr Scott Miller to discuss everything grooming!


Caroline has a background in brand marketing and developed her Lovemud grooming business with a big brand mindset and accompanying growth ideas. Through university she followed her sporting passion and completed a BSc (Hons) in sports science at Brunel University, and then channelled her brand interests with an MSc in Sports Management specialising in marketing & sponsorship. She gained 8.5 years Sales & Marketing experience in the Alcoholic Drinks industry with Bacardi-Martini. 11 years ago she combined this marketing background with her love of dogs to create Lovemud - a positive & empathetic grooming experience for canine clients.

Caroline is a single mum to 7 year old Maxie and to a 10 year old spaniel Lolly Dog! Being widowed in 2017 hasn’t made for the easiest of journeys… but it has given Caroline a positive outlook and a drive to make a difference and help others.

Love Mud Loves..

1. Rhubard & Custurd Cologne Spray

Part of our classic sweet shop range, we have encapsulated the scent of rhubarb and custard. Delicious scent reminiscent to a classic sweet you may have had growing up! The Rhubarb and Custard cologne will leave a sweetened scent across your salon instantly. Suitable for both Males and Females!

2. Soft slicker Brush 

Soft grade curved slicker brushes which are ideal for everyday grooming and especially for soft coats. 

3. Firm Slicker Brush

Firm grade curved slicker brushes with long and short alternate pins which are designed for dematting and removal of dead coat. These brushes are professional quality and are available in 3 sizes.

4. Fast Dri Spray

Groom Professional Fast Dri Spray for dogs and cats is a pet finishing spray that helps cut drying time in half. Unique formula neutralizes hair natural ability to hold water, dramatically reducing drying time. It also contains special conditioners.

Watch Lovemud Lady on your favourite social channel...